Have you ever searched for a service near you? Many people search for local businesses using a “service name near me” type of search. For example, when you search for Neurofeedback therapies you could search on google: neurofeedback therapy near me
Another type of local search is when you add a geographical area, either a city name or a state. Going back to the neurofeedback therapy search, assuming you are looking for a neurofeedback therapies in Boston, your local search keywords would be: neurofeedback therapy in Boston
The results page for this type of local search most of the time will bring up what SEO specialists call the “map pack”. It is a google map listing the top 3 local businesses near you or the city or state in your search keywords.
To become part of the map pack, there are some recommendations for applying local SEO to your Neurofeedback practice with which you can improve the ranking of your business.
Search engines utilize specific algorithms to present relevant service results based on the location of users. And many variables are involved that include the location, the reviews, the categories, the keywords in the listings, the keywords found on the websites of the listings and many more.
However, to appear at the top of this list, you need to implement local SEO to your neurofeedback practice website that bring you closer to your potential clients.
What is local SEO for Neurofeedback practices?
Local SEO (local search engine optimization), consists of a set of digital marketing strategies aimed at improving the ranking of Neurofeedback practices within a specific geographic area.
For example, if you offer Neurofeedback training services in Los Angeles, California, local SEO helps improve the visibility and ranking of your website in search results and maps for that location. So whenever someone is physically in Los Angeles or uses Los Angeles as part of their search for a Neurofeedback service in Los Angeles, your business will potentially show at the top of the Search results or at the top of Google Maps listings.
Also,if you want to appear at the top of search results when potential customers search for “neurofeedback practice in Boston,” you should provide as much information about your business on local listings and local SEO services. Information such as your opening hours, address, and services such as EEG diagnosis or peak performance. This helps users find an open business, phone number and directions to reach the business as they need.
Another important feature when applying local SEO to your neurofeedback practice is to allow clients to leave reviews about their experiences with your brain training services and it is essential to implement a local SEO strategy to respond to these reviews with some keywords.
You not only want to provide a great customer experience when you reply to reviews, but you can take the opportunity to integrate certain keywords on your responses that can trigger your business to be listed in the results based on those keywords as well.
Why Local SEO is important for my Neurofeedback Training Services
It is proven that:
- 40% of the clicks that cybernauts make when performing a search are directed to the “Map Pack” which consists of that map with local business listings.
- 30% of the clicks are taken by the first ORGANIC results of the contents.
- 10% of the clicks are sponsored content.
- 8% the hidden businesses of the map Pack.
- 2% the map directly.
It is of utmost importance to optimize your content, information and images with Local SEO, otherwise your business will not appear in the first results of the search engine organically.
How can I do local SEO for my Neurofeedback services?
First and foremost, it’s important to understand that local SEO extends beyond Google. While there are various search engines where you can implement your local SEO strategy, the primary three platforms are: Google Business Profile (GPB, previously known as Google My Business or GMB), Bing Places for Business, and Apple Business Connect.
Google Business Profile (GBP)
Google Business Profile (GBP) offers useful tools such as post publishing, opening and closing hours, website integration, and most importantly, a listing on Google Maps to ensure convenient access for your customers to your establishment.
Bing Places for Business
Bing Maps, an application developed by Microsoft, is equipped with mapping functionality and serves as a valuable tool for users to discover locations, including businesses and establishments in their vicinity.
Similar to GBP, Bing Maps provides a dedicated section for business owners to personalize and update essential information about their neurofeedback practice, such as operating hours, address, website, and more.
Apple Business Connect
If your neurofeedback training clients predominantly use iPhones or devices with the iOS operating system, it’s crucial to leverage the Apple Maps tool.
Similar to the previously mentioned platforms, Apple Maps is an application that enables users to locate places and find the best routes efficiently on their mobile devices.
It also provides the option to create an ‘information card,’ which functions as an equivalent to a Google Business Profile, allowing you to showcase all the relevant information about your Neurofeedback practices.
How to apply local SEO to your neurofeedback practice
Claim your business profile on Google, Bing and Apple
It is common to find our Neurofeedback practice already listed on the google maps, bing maps or apple maps app. If your business is already listed but you didn’t add the business, it is possible someone who visited your business before may have taken the initiative to register the business, making it easier for other customers to find it.
Creating a business listing on Google Maps is free and anyone can add businesses, but that does not mean they can “manage” the business. Any user can add a business and their business hours, even photos, but they cannot interact with reviews, customers or reply to questions from clients.
The first thing to do is to check if your business is already listed on the Google Maps. Open Google Maps and search for your business. If your business appears then you can claim it, if your do not appear, you can add your business. Simply follow the instructions from Google Support to claim a business.
Do the same thing and search for your business on Bing maps. If your business appears on Bing maps, follow the instructions below on the Bing places page to claim a business.
Repeat the same steps to register your Neurofeeback practice on Apple Maps. Visit Apple Business Connect and follow the instructions.
Research local keywords on Neurofeedback
Keep in mind that conducting keyword research is crucial for effective local SEO.
Identify and be sure to use the local keywords your clients use when searching for Neurofeedback services, such as “eeg diagnostic services near me”, “peak performance in Florida”, “biofeedback near New York”, among others.
By using these keywords strategically, you can establish a strong connection with potential clients who are interested in your neurofeedback practices.
Optimize your business profile information
After creating a list of keywords, the next step is to optimize your business profiles.
This step is crucial as it determines whether your clients can easily find your neurofeedback practice.
It’s important to emphasize key information about your business, including address, service category, service coverage area, business name, high-quality optimized images, phone numbers, and opening hours, among others.
Avoid leaving blank spaces and use few characters
It is crucial to fill out all the fields in your profile and not leave any information unfilled.
Make sure to provide relevant information, high-quality content, and incorporate targeted keywords.
Additionally, it is recommended to utilize the maximum character limit in spaces such as the description.
Optimize your website and its content
Make sure that the optimization goes beyond your business profile on the various maps from Google, Bing and Apple.
Among the recommendations for applying local SEO to your Neurofeedback practice, one of great importance is to optimize all the information and images on your website.
Optimization of the website means, among other things, a proper and easy to navigate website for your neurofeedback practice that helps Google and other search engines better understand the relevance of its information, positively impacting your ranking.
Consistency in your NAP data (name, address and phone number)
Maintaining consistency in how you present your name, address and phone (NAP) information is crucial.
It is essential to make sure you write it exactly the same way on various platforms, including social networks, websites, directories and map profiles.
Inconsistencies in location, phone and name data can prevent search engines from recognizing the connection between these pages and your Neurofeedback practices, which will impact your local ranking success, which is a vital factor.
Postings about your business on Google Business Profile
One of the advantages of Google Business Profile (GBP) is the value it places on utilizing their publishing tool to highlight essential information about your business, including your services, updates, and neurofeedback provider courses.
Regularly posting with high-quality optimized images and well-crafted content, incorporating appropriate length and targeted keywords, can provide a significant edge over your competitors, particularly if they publish little to no content.
Reviews
Testimonials from clients are a significant factor that greatly influences the local ranking of Neurofeedback practices.
It is essential to encourage your clients to share their experiences with your services, particularly if their reviews include relevant keywords that can enhance your search engine positioning.
Reviews not only impact your ranking but also influence the decisions of other users when choosing a provider for their Neurofeedback practice.
Potential clients will look at your reviews to see how many star ratings your services have, the experience of other users and whether it matches the service you offer.
In addition, responding to both positive and negative reviews showcases your commitment and dedication to your clients.
Local listings
Local listings, as the name suggests, are online directories where you can register your business name, address, and phone number for your neurofeedback and biofeedback training services.
Being listed in these directories or local listings can significantly increase the visibility of your neurofeedback practice.
When users search in these directories, they can easily find your business, and search engines will find more relevant information about your business, leading to an improved position in local rankings.
There are various types of local listings available, and it’s important to choose the ones that align with your needs. Some of the most popular listings are:
- Yelp
- Citylocal Pro
- Yellow pages
- Free ads time
- Finder master
Focus on being listed in more directories than your competition, including specialized listings based on industry, geography, and blogs.
Competitor Analysis: How you compare with your competitors
If you’re unsure where to begin, a great source of inspiration is conducting benchmarking research.
This involves studying your direct competitors and analyzing their local SEO strategies.
Start by searching for your direct competitors in the area.
Take note of the information they provide on the search results, specially the google maps, bing maps and Apple Maps app.
Some of the things you can analyze about your competition are:
- Ranking position: only the first three top results are considered strong competitors.
- Category: once you have identified the top 3 places in the Neurofeedback practices ranking you should analyze under which category they have listed their services.
- Complete information: Check if the competitor has complete profile information including: phone, address, website, description, photos and reviews.
- Keywords: Identify keywords in their information, these keywords are closely related to your services, some examples are: neurofeedback practice, biofeedback for ADHD, etc.
- Visit their website: you can start by analyzing how quickly the site opened, where their services are located, how easy they are to find, what images do they have, do they have a blog, what contact information do they have, etc.
If you require assistance in implementing your local SEO strategy, feel free to reach out to us!
