If you are looking to increase the search engine visibility of your Neurofeedback practice, writing a blog with SEO techniques is the perfect option; in this article you will learn:
- How to write a blog post step by step using SEO techniques.
- How to select the perfect keywords.
- How to rank high in SERP to attract more patients.
Research before writing.
The first thing you should do before you start writing an article is to do extensive research to find out:
- If people are really looking for the topic you propose to write about.
- Who are my main competitors.
- What words should I use so that my potential client can find me.
How to choose keywords for my blog?
In order to select the most relevant words about your neurofeedback practice, you can support yourself with the search engines using “common words” with which your potential client could try to find your services, an example would be “neurofeedback practice in LA” or “Neurofeedback specialist near me” and make a list of the words that are most repeated in the search engine results page (SERP), the autocomplete feature from Google and the related questions section in the SERP.
Benchmarking to high ranking sites
Have you ever wondered why some sites get to the top of search engine rankings organically? You can learn a lot from your main competitors, from their way of writing and the structure of their content, it is not luck that they are in the first places, SEO content writing involves a process of much research and practice to do it perfectly.
Structure and content
The structure of your blog should be concrete and simple
Consumer experience is of the utmost importance when writing articles and also during the whole process of designing and running your website; a clear, easy to understand blog with descriptive titles and divided into sections will not only help your reader understand the content better but also help search engines to rank your content better.
Write valuable content that is relevant to your potential customer.
It is important to understand that as a private practice you should not only focus on promoting your services but also on offering solutions to your patient’s frustrations and concerns, this way they will be the ones looking for you; you can achieve this genuine interest by offering original, useful and valuable content related to neurofeedback.
Optimize your content
During the writing of your content do not forget to strategically include your keywords, some good uses would be in headlines, subtitles and main sentences of each paragraph, however you should not abuse the use of repetitive keywords because for search engines this is a reason for penalization. This repetitive use of keyword is commonly known as Keyword Stuffing, something search engines can detect but used to be a practice back when search on the web was just starting out.
Use of internal and external links in your blog.
Internal links allow us to give better structure, hierarchy and relationship to our website so that users and search engines can understand it better, as well as help to send traffic to other articles or internal pages. On the other hand external links help us to provide greater confidence and authority for search engines and consumers so you have to be very careful which pages we will refer to. You don’t want to link externally to websites that have little to no reputation or that are questionable in the content they provide. Always try to link to professional websites that are in the same industry as yours or have something relatable to your business.
Images must also be optimized
Although the written content is the main star of a blog, images play a very important role in SEO, your images must have the size and resolution to load quickly without losing quality, in addition, the name we give to the image will help search engines to better classify your image and index it correctly. Search engines will also use as many signals within your website pages to understand what the content is about so make sure you name the image files and use ALT text and titles appropriately as well.
When the content is already published. What should I do?
Promoting your blog can help you to boost your blog
You can share through your social networks, email marketing or collaborations with other sites to increase the visibility of your blog and attract traffic organically.
A properly optimized blog can help you rank high in search engines and increase the visibility of your neurofeedback practice. If you need help defining your site’s SEO strategy, don’t hesitate to contact us!
